Welcome From Alexandra and a Look at What's Ahead | Awesome Names

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How To Create Super Sticky Brand Names

Welcome

Welcome From Alexandra and a Look at What's Ahead (7:06)
The Power of Awesome Names (8:45)
About Your PDF Downloads - Please Read

SMILE: The 5 Qualities of a Super-Sticky Name

Intro To SMILE (1:52)
Suggestive (7:05)
Memorable (7:51)
Imagery (5:54)
Legs (8:48)
List of Themes with Legs (download)
Emotional (7:47)
Wrap Up (1:12)
Test Your Learning: SMILE

SCRATCH: The 7 Deadly Deal Breakers

Intro To SCRATCH (2:39)
Spelling Challenged (8:09)
Copycat (7:20)
Restrictive (6:08)
Annoying (6:29)
Tame (5:33)
Curse of Knowledge (6:09)
Hard to Pronounce (7:02)
Wrap Up (2:42)
Test Your Learning: SCRATCH

Domain Names: Secrets, Strategies, Savings and More

Intro To Domain Names (2:02)
Smackdowns (3:48)
The Big Secret (7:11)
Surefire Strategies (10:02)
Domain Name Modifiers Tip Sheet (download)
Domain Suggestion Tool (3:30)
Silliness (8:14)
How To Save Money (9:29)
Beware of Slurls (4:37)
Wrap Up (1:10)
Test Your Learning: Domain Names

The Creative Brief: Your Brand Name Roadmap

Intro To The Creative Brief (1:32)
Putting It Into Action (15:13)
Example Creative Brief (download)
Fillable Creative Brief (download)
Wrap Up (0:53)

Brainstorming: Tools, Tips and Techniques

Intro To Brainstorming (1:48)
Brainstorming Prep (7:17)
Volumes of Ideas (10:23)
Use of Images (5:55)
Googlestorming (11:54)
Phrases & Puns (10:41)
Invented Names Overview (3:05)
Compound Names (7:02)
Simple Name Coining (8:37)
Advanced Name Coining (12:58)
Weighing the Options (13:35)
Wrap Up (1:38)
List of Brainstorming Resources (download)
Test Your Learning: Brainstorming

Name Changes: Pros, Cons, Makeovers, and More

Intro To Name Changes (1:29)
Why Change Your Name? (4:09)
Before & After Makeovers (7:19)
Name Change Pros & Cons (9:38)
The Rollout (3:56)
Name Change/ Rebrand Checklist (download)
Wrap Up (1:10)
Test Your Learning: Name Changes

Course Wrap Up

Words To The Wise - Looking Back and Moving Ahead (5:30)
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